Creativity, design and everything in between

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Hi, I'm Paulo and I love a creative challenge

Leading creative teams from brief to delivery and having fun while doing it. Working for almost 20 years in both full-size advertising agencies and in-house, I have extensive experience on a wide range of projects such as printing and online campaigns, editorial design, logo and package design, brand identity and other creative projects.
About ME
ACADEMICS

150+

Bachelor in CreComms - Advertising
(UniAnhanguera | Brazil 02-05)

MBA - Marketing Management
(Unianchieta | Brazil 06-08)

Diploma - Digital Media Design
(Red River Polytech | Canada 17-19)


EXPERIENCE

84

• Marketing Programs
Lee Valley (Current)

• Manager Creative Services
Lighthouse Labs (2023)

• Manager of Design Services
Brandish (20-22)

• Creative Director
Winnipeg Free Press (17-20)

• Creative Director
Ideia Original (08-17)
CREATIVE CONTENT

84

Check my LinkedIn profile for videos and articles about Design, Creativity, Design Thinking and much more.
Every week(ish) there is something new!

CASE STUDY

Creative Direction
Wage Subsidies

Unlocking the power of redesign to bring better results and engagement. Landing page and social assets redesign.

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CASE STUDY

Creative Direction
Nail House

I had the pleasure to lead this project from early mood boards to the final live website and brand identity assets.

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CASE STUDY

Creative Direction
The [Dev]tectives

From naming, brand identity and a complete digital campaign for this special scavenger hunt.

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