"Inspiration is for amateurs, the rest of us just show up and get to work"

- Chuck Close

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Hi! I'm Paulo Ferreira

I'm a creative from Brazil 🇧🇷(hot!) living in Canada 🇨🇦 (cold, very cold...).

Working for over 15 years in full-size advertising agencies I have an extensive experience on a wide range of projects such as printing and online ads, editorial design, logo and package design, brand identity and other specific visuals. I also coordinated creative teams to develop brand identities and advertising campaigns.
Education

My academic journey so far, from classic advertising to digital media design.

BACHELOR
Creative Communications
Advertising


Anhanguera Educacional
Jundiai - Brazil
2002-2005
MBA
Marketing Management

Unianchieta
Jundiaí - Brazil
2006-2008
Diploma (With honours)
DMD - Digital Media Design

Red River Polytech
Winnipeg MB
2017-2019
Certificate
Enterprise Design Thinking
Co-Creator


IBM - 2021
Experience

My career took me to many different places and industries, making for an incredible journey so far.

Feb 2024 - Current
Marketing Programs Specialist
@ Lee Valley Tools - Ottawa/ON


• Project Management of new product launch;
• Liaison between creative department and internal stakeholders;
• Quality assurance and creative input.
JAN 2023 - DEC 2023
Creative Services Manager
@ Lighthouse Labs - Vancouver/BC (Remote)

• Workload and capacity management of the Creative Team (1 writer, 2 designers and 1 video producer);
• Liason between the Creative Team and other departments for intake, management and delivery of creative requests;
• Individual mentoring and coaching of the creative team, performance review and career progression;
JUL 2020 - SEP 2022
Design Services Manager
@ Brandish Agency - Winnipeg/MB

• Recruiting, mentoring and retaining design talent;
• Workload and capacity management of a 4 designers team;
• Fostering a culture of design excellence, identifying opportunities for growth and training;
• Quality assurance and creative input.
NOV 2017 - JUN 2020
Creative Director
@ Winnipeg Free Press - Winnipeg/MB

• Created and designed ads for the printed version and online platform of the Winnipeg Free Press;
• Paginating (content and ads) and pre-print setting of The Brandon Sun daily edition;
• Supervised the page assembling team of 3 designers (pagination of the WFP and The Brandon Sun daily editions)
MAR 2008 - JUN 2017
Creative Director
@ Ideia Original Comunicacao - Campinas/SP (Brazil)

• Created and designed different ad campaigns such as magazine ads, TV commercials, Billboards, Social Media Campaigns;
• Brand Identities of clients and Package Design;
• Supervising the final production and printing of different materials.;
• Presenting campaigns for client approval.

Tech Stack

Arise Health logoThe Paak logoOE logo2020INC logoEphicient logoEphicient logoEphicient logo

Testimonials

Don't take my word for it! The testimonials below were kindly shared on Linkedin
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